📸 Featured Work & Campaign
Bacardi Global Travel Retail – Brand Manager
(Tax-Free Luxury Sector)
đź“Ť Location: Global Role
📅 Duration: August 2006 – August 2008
🛍️ Category: Luxury Brand Marketing & Global Communications
đź“Ś Role Overview
As a Brand Manager for Bacardi Global Travel Retail, I led the global communications strategy for Martini, positioning the brand as a premium choice in the duty-free and luxury sector. My role required a strategic blend of brand storytelling, market positioning, project execution, and budget optimization to enhance Martini’s presence in airports, luxury retail, and high-end hospitality venues worldwide.
I collaborated with cross-functional teams across international markets, ensuring that all branding efforts aligned with the company’s global vision while being tailored to regional consumer trends.
🎯 Key Responsibilities
âś… Global Communications & Brand Positioning
- Developed and implemented a global marketing strategy to position Martini as a luxury lifestyle brand.
- Created high-impact promotional campaigns, ensuring consistency across all duty-free markets.
âś… Project & Budget Management - Led large-scale marketing projects, ensuring on-time delivery while adhering to strict budget constraints.
- Managed brand investments, ensuring cost-effective campaign execution without compromising quality.
✅ Luxury Retail & Travel Market Activation - Designed and executed travel-exclusive promotions to boost Martini’s visibility in airports, duty-free zones, and luxury retail spaces.
- Partnered with airlines, cruise lines, and VIP lounges to enhance Martini’s premium brand experience.
🏆 Achievements & Notable Contributions
✨ Launched a High-Impact Global Brand Strategy – Strengthened Martini’s presence in duty-free luxury retail.
✨ Optimized Multi-Market Campaigns – Developed marketing initiatives tailored to regional luxury consumer trends.
✨ Achieved Cost-Efficient Brand Growth – Managed budgets effectively while delivering premium experiences.
