ITN PRODUCTIONS β TV & Web Producer
π Location: London, UK
π
Duration: December 2010 β November 2011
π° Category: Digital & Broadcast Journalism
π Role Overview
As a TV & Web Producer at ITN Productions, I played a key role in crafting engaging, high-quality news content for both broadcast and digital platforms. My work spanned writing online news stories, producing video packages, and covering a diverse range of topics, from global affairs and business to entertainment and culture. This role required a deep understanding of digital storytelling, audience engagement, and fast-turnaround news production in a highly competitive media landscape.
π₯ Key Responsibilities
β Online News Writing & Content Production
- Researched and wrote breaking news articles, feature stories, and analysis pieces for ITNβs digital platforms.
- Ensured articles were SEO-optimized to drive maximum audience engagement.
β Video Package Production - Produced, edited, and scripted online video packages covering international news, business, and showbiz.
- Worked closely with video editors to deliver visually compelling and informative reports.
β Multi-Platform News Distribution - Adapted content for TV, web, and social media, ensuring cohesive storytelling across platforms.
- Leveraged social and search trends to identify high-impact stories and maximize reach.
πΉ Featured Work & Showreel
π Achievements & Notable Contributions
β¨ Covered High-Profile Stories β Produced engaging reports on major global events, business trends, and celebrity news.
β¨ Optimized News for Digital Audiences β Applied SEO strategies and audience insights to enhance engagement.
β¨ Bridged Traditional & Digital Journalism β Ensured news packages were equally impactful on TV and online platforms.